People. Simply put, people are the core of any business, no matter the industry. Figuring out how to find, retain, and motivate the very best people, and make sure they can balance their family and business lives, is a core objective of any approach we take.

Perspective. Too many firms in business together have either a too long of a perspective (i.e. we can wait five or ten years to change and respond to the world around us because we have forever) or too short a perspective (i.e. let’s broadly slash some costs and flip this business before we suffer the performance consequences). We believe that intermediate term thinking should drive company, with a target of 3-5 years to make changes in the growth and trajectory of the business. This should be long enough to force you to do the right things to build value but short enough to create a sense of urgency.

Ownership. Everybody in a company needs to act like an owner. Management’s job is create the conditions where people feel and act like owners. Our mission must be to create systems to ensure that key managers have sufficient ownership upside to keep them focused on value creation. These systems will include strategic objectives that are shared though out the organization.

Focus. People involved in any business have fundamentally only three tasks – building cutting edge products and brands, building organizational teams that really work to connect with customers, and running efficient and service oriented operations. The job of managers and owners is to ensure that the appropriate organizational balance of these tasks is defined and managed.

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